KPI Insights & Business Analysis: Personal Loan Customer Characteristics

This project highlights my ability to analyze business data and deliver actionable insights through a compelling presentation. Using comprehensive bank data, I examined customer characteristics to identify key factors influencing personal loan adoption.

Key insights included:

Customer Profiles: Identifying demographic and financial traits of customers most likely to take out a personal loan.

Behavioral Trends: Analyzing spending habits, credit history, and product usage patterns to highlight loan eligibility indicators.

Actionable Strategies: Recommendations to optimize marketing campaigns and improve loan conversion rates.

This analysis not only supports informed decision-making but also empowers business leaders to target the right customers more effectively, enhancing operational efficiency and strategic planning.